“Social media is not a media. The key is to listen, engage, and build relationships.” -David Alston
Social media marketing doesn’t only stop at the spreading of your event, it can keep the buzz going during and after your event as well. Using these four unique ways to use social media as part of your event is a great way to increase engagement beyond just your guests.
1. Use hashtags
Create an official hashtag for your event for guests to use in their social media posts, especially on Instagram. That way, you and anyone else can search this specific hashtag and see the compilation of posts/images that guests or any professional photographers have tagged your event in. Be sure to let your guests know about your hashtag when they arrive!
2. Go live
It’s obvious that not everyone can attend an event. Going live on Instagram, Facebook, or other social media platforms can give everyone and anyone the leisure to watch the event from their phones. Going live also allows everyone to engage by commenting through the live feed for everyone to see.
3. Offer incentives
Depending on the kind of event you’re hosting, using incentives to motivate guests to follow or like is a great way to boost your audience and engagement. For example, if you have a booth at an expo, you can offer people a free t-shirt or water bottle just for following your brand’s account. Or, if you’re hosting a celebration type event, you can work with your vendors to give away fun prizes. For example, those who follow or like your wedding florist’s Instagram page can win free flower catering for their next event. Get creative!
4. Follow-up with a thank you
It doesn’t hurt to follow up with your event-goers with a quick thank you. Whether using Twitter, Instagram, or Facebook, you can retweet, share, comment, and like event posts to show your appreciation.